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NIC.ly
rules and
regulations
were set by the local Libyan internet community (in
accordance with best practices for ccTLDs) to reflect it’s
identity and content. It’s a bottom up module in which the
Community’s feedback, opinions and remarks are taken into
decision-making consideration, and it is our duty to uphold
these rules and regulations to serve the better interests of
the community we represent.
In reference to the vb.ly incident: the domain’s purpose
(proclaimed by its registrants themselves) was to serve as a
‘sex friendly URL shortener’, mainly for adult uses. This
means that vb.ly had a policy different than the other URL
shorteners, not using filters and encouraging the use of
this service for creating links to adult sites and other
“NSFW” links, thus placing vb.ly by definition in the
porn/adult site category.
This use was deemed as unacceptable by
our local internet community, regardless of whether or not
the site hosts adult material or redirects traffic to 3rd
party sites
Contrary to vb.ly’s claims, they were
contacted on numerous occasions to investigate these
concerns, and over the course of these contacts vb.ly has
ignored our efforts and even changed their contact numbers.
When our repeated warnings were ignored,
and after over 3 weeks of failed attempts to contact the
owners of vb.ly, NIC.ly had no alternative but to apply its
regulations that clearly state that it reserves the right to
suspend or remove a .ly domain name in violation of rules
and regulations. The domain has also been excluded from
future registrations so that no other entity (local or
abroad) can re-register it.
As to the decision to keep the registration of domain names
shorter than 4 symbols long under .ly only for entities with
a local Libyan presence, this comes in accordance with
NIC.ly’s concern that the rise in popularity of URL
shorteners from abroad taking up all these names has
deprived locals of their right to register the important 3
letter abbreviations of their various businesses and
interests. We as a Registry would prefer seeing art.ly used
for a website about Libyan art for instance, or lda.ly used
by the Libyan De-mining Association, rather than adding more
URL shorteners under our National TLD.
For over 5 years, we as a Libyan Registry recognized by
ICANN have been open for domain name registrations from all
around the Globe, and we pride ourselves on being the online
destination of thousands of domain names from all over the
World. Over this span of time never once have we abused the
trust invested in us by the Global internet community, nor
have we ever taken advantage of having an attractive
extension like ‘.ly’. Only when our Community's rules and
regulations were compromised was when we had to act.
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Monday, March 17, 2025 
